If you’re a top sales producer or marketing genius, and you’re thinking about making a job change, how do you start your career search and make sure that you stand out as a top candidate? Recruiters and executive search companies are always looking for the best. If you are interested in working with them, you need to understand their rules.

First, make sure that your résumé is clean, concise and to the point. Get rid of all of the percentage increases and replace them with absolute achievements…ones that are clearly measurable in terms of actual dollar value, number of new customers gained or impact in hard numbers, as opposed to percentages.

Second, target your résumé to the ideal job that you seek. Highlight your most important skills as they relate to the specific position that you’re looking for. If you’re looking for a sales position, focus on sales, if you’re looking for a marketing position, focus on marketing. Be as specific as you can, relative to the exact position that you want. Are you looking for a management position, or an individual contributor role? Each résumé that you build should be focused on exactly the type of position that you’re looking for so that it’s easy for a sales and marketing recruiter to pull the information they need from your résumé, and measure you against their job requirements.

Third, make sure that you focus on bringing out exact information about the industries and types of customers that you’ve been involved in selling or marketing to. What key relationships have you developed? If you’ve sold to Fortune 500 companies, list examples of the names of the clients where you actually developed the client or the customer from scratch. In today’s competitive job market, recruiters are looking for demonstrated domain expertise.

These are just a few thoughts about how to stand out as a candidate when it comes to building your résumé.