| Public Relations for Recycling Programs |
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Most people will do their part when recycling programs are available, but unless they know that the programs exist how can they participate. You see, folks these days are so busy with the days events that they often do not have time to go seek out all the cool recycling programs. Some of the most progressive cities have programs for used waste oil, old paint and many other hazardous substances as well as a plastics, glass and paper or cardboard recycling program. But people need to know about all these things to participate and they need to understand what to do with all their recyclables. One of the neatest recycling public relations programs I think I ever saw was promoting a recycling program in Ventura, California, where those who threw away unusual items would list them in a newsletter which would go out in paper for to all the corporations and concerned citizens, now I believe it is emailed to everyone. People who had large plastic barrels would list in a classified ad format the number and size. There were both want adds for things like used equipment, cars, wood, mulch, etc and ads where people had stuff to give away. Apparently at radio station promoted all this and often talked about the craziest thing someone had that week to dispose of; Farmer John has 147 Chicken Cages and you have to go pick them up, he will not deliver. It got a good laugh but the list of participants grew by leaps and bounds and the amount of landfill junk shrank by tons and tons per year. Consider all this in 2006.
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