What can a small simple business like an auto detailing company do to promote itself in Public Relations? It seems when a small business is unique in nature their number of choices are quite diminished and yet on the flip side to this whatever public relations campaigns that they come up with will also be unique and this also means that they will be remembered too.

This is why a small business in a tight market niche or industry sub-sub-sector can make out like a bandit when it comes to a professionally orchestrated public relations program. But what kinds of things can an Auto Detailing Company do for public relations?

Well really there are many things they can do, from giving out coupons to senior citizens, for 80% off to free detailing for the local church who has cars donated to them to sell. Additionally auto-detailing services make great gift certificates for large fundraising events or silent auctions. An auto detailing company can also host a car wash fundraiser for a High School Band, Cheerleaders or Church Youth Group planning a retreat.

By allowing the kids use of the pressure washers for the day and water supply there is a great Public Relations value for doing so very little. Helping the community always comes back to small businesses and it is important to give a little back as you grow. Please consider all this in 2006.