Perhaps one of the most attractive benefits of podcasting is the Power of Choice.

The podcast audience can choose:

• What content they consume

• When they consume their content of choice

• Where they consume their content of choice.

• How they consume their content of choice. (Online, Offline, ipod, cell phone, burned on CD, from their hard drive, on their car sterio. It's up the the consumer.

  Podcasting is on their terms!

The podcasters can choose:

• What type of show they will post.

• What content will be included in their show.

• When they want to post their content.

• How they post their content.

In today's fast moving world you'll reach a much wider audience when you give them the option to consume your content on their terms.

Here's just a few real examples of traditional media and business giving their audience the power of choice through podcasting:

• Traditional radio stations are offering segments of their shows as podcasts

• Tivocast is launching which will bring internet audio and video to real televisions.

• Mobilecasting makes True wirless podcasting possible. Consumers can subscribe and listen to podcasts right from their cell phones and other mobile devices connected to the internet.

• Internet streaming radio giants are offering their shows as podcasts.

• Internet marketers are publishing their tele conferences as podcasts knowing not everyone interested can make the call on time.

• Weather reports are available as podcasts

• Schools and Universities are making their classes available as podcasts.

Why is traditional media and business adopting podcasting so quickly?

They must make their content available on-demand. It is critical that you give your target audience the choice of when, where and how they consume your content.